It is now seen as essential that all businesses assess their exposure to business risk especially in relation to value creation. This book explains the practical links between risk management and the impact it has on the value of your business. It offers vital, accessible and timely tools to assist you in...
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They...
The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In...
This book is very practical in its international usefulness (because current risk practice and understanding is not equal across international boundaries). For example, an accountant in Belgium would want to know what the governance regulations are in that country and what the risk issues are that he/she needs...
Have you ever worried about being expected to understand what finance people are saying when they quote gearing ratios or equity yields at you? Whether you are in a large organization or just starting out on your own you will want to avoid missing something important and know how you can achieve the financial...
Рассматривается современная концепция международного маркетинга. Подробно описываются среда международного маркетинга, информационное обеспечение принятия решений, возможности выхода фирмы на внешние рынки, показана важность учета поведения потребителей и покупателей, излагаются специфика товарной политики на...
В учебном пособии последовательно раскрыты необходимость и сущность страхования, история развития страхования, состояние страхового рынка Республики Беларусь в современный период, вопросы государственного регулирования страховой деятельности, принципы проведения конкретных видов страхования, финансовые аспекты...
Изложены теоретические основы налогов и налогообложения, виды налогов, сборов и отчислений, действующих в налоговой системе Республики Беларусь, по каждому из них изложена методика расчета и уплаты в бюджет и внебюджетные фонды Республики Беларусь согласно налоговому законадательству.
The author presents the theory of portfolio choice from a new perspective, recommending decision rules that have advantages over those currently used in theory and practice. Portfolio choice theory relies on expected values. Goodall argues that this dependence has a historical basis and argues that current...
Первое знакомство с теорией маркетинга большинства граждан бывшего СССР началось с книги Филипа Котлера `Основы маркетинга`, выпущенной издательством `Прогресс` в 1990 году. Учебник оказался настолько своевременным и востребованным,...
The universal consequences of the revolution in information technology
The worldwide wave of democratization and the nearly total disappearance of communism at the end of the twentieth century were major economic and political changes of our time. These earth-shaking changes lead us to raise...
ERP (Enterprise Resource Planning) systems are now the backbone of the information systems in many commercial companies and public sector organisations. The intended benefits of these systems are well known (coping with the fragmentation of former information systems, providing functional integration and...
Roman Boutellier, Oliver Gassmann, Maximilian von Zedtwitz
Год издания: 2008
Формат: pdf
Издат.:
Springer
Страниц: 807
Размер: 7,1
ISBN: 3540254412
Язык: Английский
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What are the secrets of competitive R&D on a global scale? Based on empirical research with hundreds of R&D executives from more than 80 companies amd 1000 R&D laboratories, the authors present new concepts and trends in global R&D management. Case studies from 22 best-practice companies illustrate how to put...
For 50 years, the standard-bearer for elementary economics courses, this revision is a clear and modern introduction to economic principles. Bill Nordhaus is now the primary author of this classic text.
