Convenient, entertaining, and provocative, talk radio today is unapologetically ideological. Focusing on Rush Limbaugh -- the medium's most influential talk show -- Rushed to Judgment systematically examines the politics of persuasion at play on our nation's radio airwaves and asks a series of important...
The author of the bestseller The Iron Triangle untangles a web of political back scratching in one of the world's most powerful companies Halliburton-a Texas oil-field company Dick Cheney ran before he became Vice President-has courted controversy for the better part of the twentieth century, but only recently...
Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all...
In a business era in which executives are taken away in handcuffs and corporate malfeasance and scandal dominates the business headlines, there is tremendous value in the stories of ethical companies and spiritual business leaders. The CEO and the Monk is one such compelling story, the story of KeySpan, the nations...
Want to publish your book?
Learn how—it’s easier than you think!
Charismatic authors and literary agents Jeff Herman and Deborah Levine Herman have successfully sold hundreds of titles and learned—through trial and error—how to write a flawless book proposal that publishers can’t resist. Now you can...
An easy-to-understand and easy-to-implement method for creating new ideas and new products
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them...
This new second edition includes more than 150 winning cover letters for every profession and situation. Readers get great tips from before and after transformations that turn boring letters into knockouts. Plus, there are tips on resumes, e-mail and scannable cover letters, thank-you letters, and dozens of sample...
БРЭНДЫ - МОЩНОЕ ОРУЖИЕ, меняющее весь индустриальный ландшафт. Они - преобразующая коммерческая сила. "Сегодня брэнды - это все, и производители товаров и услуг - от бухгалтерских фирм до ресторанов и обувных фабрик - пытаются вырваться из пут своих категорий и стать брэндом, окруженным такой же шумихой, как Томми...
Автор этой книги на собственном опыте доказывает, что никакой принципиальной разницы между связями с общественностью, рекламой, мероприятиями по продвижению товара (типа мерчандайзинга), брендингом и т. п. не существует. Этим занимаются...
In the bestselling tradition of The Wealthy Barber, a nuts-and-bolts financial planning guide for the rest of us
Five years ago, a butcher from Portland, Oregon, named Paul Petillo was frustrated by the lack of financial planning insights available to working stiffs like himself. To fill this...
Настоящее издание, ставшее уже классическим, представляет собой исчерпывающее руководство по промышленному маркетингу. Автор обобщает имеющиеся знания о предмете, дает рекомендации по практическому использованию представленной информации, а также ссылки на дополнительную литературу. В данной
This book presents an account and technical assessment of Marx's economic analysis in Capital, with particular reference to the transformation and the surplus-value doctrine, the reproduction schemes, the falling real-wage and profit rates, and the trade cycle. The focus is on criticisms that Marx himself might have...
Christiaan Heij, Paul de Boer, Philip Hans Franses, Teun Kloek, Herman K. van Dijk
Год издания: 2004
Формат: pdf
Издат.:
Oxford University Press
Страниц: 816
Размер: 10
ISBN: 0199268010
Язык: Английский
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Nowadays applied work in business and economics requires a solid understanding of econometric methods to support decision-making. Combining a solid exposition of econometric methods with an application-oriented approach, this rigorous textbook provides students with a working understanding and hands-on experience of...
Go inside the elite investment firm with Capital.
The Capital Group is one of the worlds largest investment management organizations, but little is known about it because the company has shunned any type of publicity. This compelling book, for the first time, takes you inside one of the most elite and private...
