I believe in the W3C’s principle of One Web—that services and information on the web should be thematically consistent and accessible to all kinds of devices, without regard to differences in presentation capabilities. Informally, the One Web principle means that if I write my grocery list online at home in Firefox, I should be able to view the list and check off my purchases at the grocery store using my mobile phone. That said, the Mobile Web and its ecosystem are unique in many ways—in access patterns, user behaviors, browser technologies, and client capabilities.
A recent mobiThinking report coined the maxim “utility is the engine of the Mobile Web”. This phrase has become my mantra for Mobile Web development and I encourage you to adopt it as well. Mobile Web content succeeds when it solves a real problem for a user on the move. Driving directions, public transportation, business listings, news headlines, social networking, and banking are all examples of content that succeeds on the Mobile Web because real people using mobile phones in their daily lives find this information to be relevant, local, and immediately available.
The Mobile Web is experiencing exponential growth. It’s the Desktop Web circa 1994. Everyone knows it is time to jump on board, but few understand how to get started. This book argues that a standards-based approach to Mobile Web development, with a deep knowledge of web and mobile standards and a healthy skepticism for rushed standardization efforts, provides the best methodology for building web content for mobile devices.
This book is written for web developers and designers who are beginning to explore the Mobile Web. No prior experience with mobile devices is assumed. The first two parts of the book introduce you to the basic concepts, standards, and conventions of Mobile Web development. The third part teaches you mobile design and usability principles and specialized enhancements for powerful web browsers on smartphones. The final part of the book shows you how to optimize, validate, test, and deploy a Mobile Web site on the public Internet and into the mobile ecosystem.
I hope you find the book to be an enlightening guide and accurate reference for mobilizing Web content and maximizing its reach on the Mobile Web. Best wishes in your mobile adventures.
