Книга Public Relations Strategy

Public Relations Strategy

Книги Маркетинг

Автор:

Sandra Oliver

Год издания: 2007

Формат: pdf

Издат.:

Kogan Page

Страниц: 146

Размер: 1,2

ISBN: 0749448652

Язык: Английский

(голосов: 0)

Оценка:

Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group.
Contents include
Not Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.

Загрузка прайсов с сисетмы книжный магазин
Скачать:

208

tata167

19 июня 2008

Добавление комментария к книге Public Relations Strategy

Электронная библиотека книг