Книга Corporate Social Responsibility: Doing the Most Good for Your Company and...

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Книги Маркетинг

Автор:

Philip Kotler, Nancy Lee

Год издания: 2004

Формат: pdf

Издат.:

Wiley

Страниц: 320

Размер: 3,3

ISBN: 0471476110

Язык: Английский

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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tata167

19 июня 2008

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