Книга Branded Male: Marketing to Men

Branded Male: Marketing to Men

Книги Менеджмент

Автор:

Mark Tungate

Год издания: 2008

Формат: pdf

Издат.:

Kogan Page

Страниц: 228

Размер: 1,6 Mb

ISBN: 0749450118

Язык: Русский

(голосов: 0)

Оценка:

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.

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tata167

10 апреля 2008

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