Книга The New Strategic Brand Management: Creating and Sustaining Brand Equity...

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Книги Менеджмент

Автор:

Jean-Noel Kapferer

Год издания: 2008

Формат: pdf

Издат.:

Kogan Page

Страниц: 560

Размер: 2,8 Mb

ISBN: 0749450851

Язык: Английский

(голосов: 0)

Оценка:

Adopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

title: <strong>Купить книгу The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term:</strong> feed_id: 3409 pattern_id: 671 limit: format: 2 book_author: Jean-Noel Kapferer book_name: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

tata167

2 апреля 2008

Добавление комментария к книге The New Strategic Brand Management: Creating and Sustaining Brand Equity Long...

Электронная библиотека книг