Книга Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Книги Дизайн

Автор:

Alina Wheeler

Год издания: 2009

Формат: pdf

Издат.:

Communication Arts

Размер: 18.2

Язык: Английский

(голосов: 0)

Оценка:

Praise for previous editions of Designing Brand Identity:
An inspiring and powerful toolkit.
The Marketer
Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning
Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap
A valued reference book for all members of the branding team. {sape_links}


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andrey_zh89

1 февраля 2013

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