Книга Visible Thinking: Unlocking Causal Mapping for Practical Business Results

Visible Thinking: Unlocking Causal Mapping for Practical Business Results

Книги Дом. Быт. Досуг

Автор:

John M. Bryson, Fran Ackermann, Colin Eden, Charles B. Finn

Год издания: 2004

Формат: pdf

Издат.:

Wiley

Страниц: 396

Размер: 4,2 Мб

ISBN: 0470869151

Язык: Английский

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Visible Thinking: Unlocking Causal Mapping for Practical Business Results

Causal mapping is a tool that enables you to make sense of challenging situations so that you can get more out of them. A causal map is a word and arrow diagram in which ideas and actions are causally linked with one another through the use of arrows. Typically, only specialists such as physical or social scientists and operations researchers know about causal mapping and the tool is therefore not widely known or its broad applicability understood. Until now there has been no guidance available on how to make use of the tool for more general purposes. This book lets managers understand the theory and practice of causal mapping in laymans terms for use in both individual and group settings. It shows managers how to develop and use action-oriented strategy maps and logic models in business decision making. The authors show how causal mapping can be used as a tool to make sense of challenging situations and develop effective business responses.



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Noruen

17 декабря 2007

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